The installation of new museum signage and the digitally reproduced vinyl and laminated Harold Garde Iconoclass Mural on aluminum panels will occur on Monday, April 23 from 10am until completion. This 8′x40′ piece will be installed on the outside front of the Museum of Florida Art building-facing Woodland Boulevard (State Highway 17-92) in Deland. For those that want photos of the actual installation-we would suggest early to mid-afternoon on Monday. For those that want to photograph the completed installation-we would suggest Tuesday.
In conjunction with the installation of Garde’s historic Iconoclass , the museum is adding separate signage that complements this important work. The identity of the museum, in the past was sometimes overlooked by pedestrians and vehicles along Woodland Boulevard. This facade element will be much stronger and clearly identify the museum. If measured with Iconoclass, close to 40’ of fabricated panels will be installed on the façade, adding color and impact to Woodland Boulevard, enhancing this main avenue through the Stetson University campus and leads to downtown DeLand. Harold Garde’s poetic and original masterpiece entitled Iconoclass will be unveiled at a private reception on Saturday, April 28, 2012. The original 8′ x 24′ will be unveiled and showcased at this event along with the newly installed outside façade reproduction and museum signage. The original Iconoclass is a part of the Museum of Florida Art’s permanent collection. This will be the 1st unveiling of the fully assembled original Iconoclass mural in 35 years. A public Opening Reception will be held on Sunday, April 29 from 2pm to 5pm. The Sunday event will feature the original Iconoclass work in the lower Main Gallery. The event will also feature the showing of the film Harold Garde-Still Painting in the museum’s theater. The Strappo exhibit which will also open at the Saturday, April 28 private reception and the public April 29 Opening Reception features 39 Strappo Mono Prints by Harold Garde in the lower Main Gallery and an exhibit of area artists who work with the Strappo method in the Chris Harris Gallery. The Saturday, April 28 private reception is by invitation only. The Sunday, April 29 Opening Reception admission fee is no charge for members/$10 for non-members. The galleries are open Tuesday through Saturday from 10am to 4pm and on Sunday from 1pm to 4pm. General Admission is $5 – Museum members and children under 12 are free. The Museum of Florida Art is located at 600 North Woodland Boulevard in DeLand, Florida. Additional information is available by contacting the Museum of Florida Art at (386) 734-4371 or by visiting the website at www.museumoffloridaart.org NOTE: Interviews with Harold Garde can be arranged by contacting Angela Martinez at firstname.lastname@example.org