Marketing Lingo Quick Sheet of Definitions

Sometimes I think it would be nice to have a hard copy (that’s a sheet of paper for those of you who have forgotten), that has a bunch of catch words and general lingo for all the marketing material I hope to one day understand. SO here’s one for you. Print it! And once you know it throw the paper away.

Above the Fold – everything you see on the screen or page without scrolling down on a web site.
Affiliate Tracking – A service that manages the affiliates who are selling your products.
Affiliate – Someone selling another person’s product or service to earn a commission.
Autoresponder – A program or service that automatically sends out email in response to an inquiry.
Back End – Selling additional products once a sale has been made.
Belcher Button – A specific Buy Now button designed by Internet Marketer Perry Belcher.
Benefit – Taking a feature of a product or service to the next level: How can this feature benefit your customer?
Body – This is the meat of a sales page, the story, the content.
Bonus – A product that you give to a customer at no additional charge when they buy your product or service.
Broadcast – Distributing one email to an entire email list at once.
Bulk Email – Any email message which is sent out to multiple recipients at the same time.
Bullet Points – Short, powerful sentences that are preceded by a small symbol.
Buy Now Button – A graphic that, when clicked, takes the user to your shopping cart where they can make the
Clip Art – images, usually drawings, that you can legally use in your product or sales page.
Confirmed Opt In – A person provides an email address, but you send them an email that they must then
respond to in order to that confirm the email address they supplied is valid.
Continuity Program – A product or service that is delivered on an on-going basis and for which the customer is
automatically charged in regular intervals.
Conversion Rate – Usually used to indicate how many of the visits or “clicks” to a sales page resulted in a sale.
CPC – Cost Per Click. This is the amount you pay every time someone clicks on your ad.
CPM – Cost Per Thousand (not million) of times your ad will appear on a web site.
Creative Commons – a specific licensing agreement that tells you what rights you have to use a product image
or page content created by someone else.
Cross Sell – Suggesting related products to someone who’s already purchased something.
CTR – Click Through Rate. The percentage of times an ad is clicked on per the number of impressions.
Domain Name Registrar – This is a company or organization from whom you buy your domain name.
Domain or Domain Name – The name people type into the browser to access your site.
Double Opt In – Requiring your potential customer to opt in twice.
EBook or Downloadable Book – Any book in digital form that can be delivered via the Internet.
ECourse – Electronic Course – A series of classes given via the Internet.
Ethical Bribe – A free item given to someone in exchange for their contact information.
EZine – An electronic magazine, either a web page or an email Newsletter.
Feature – An element of a product or service, usually something that stands above the competition’s.
Forced Continuity – The unethical practice of billing a customer on a recurring basis without their consent.
Freebie – A product with perceived value that you give away for free.
Guarantee – Offering either full or partial purchase price back if they are not completely satisfied.
Guru – Someone who teaches Internet Marketing.
Headline – The title or opening statement of your sales page.
Hit or Hits – Every time someone clicks on one of your Internet ads.
Host or Web Host – Company that provide server space so your website is accessible via the World Wide Web.
Impression – Every time an ad appears on a web page.
Joint Venture or JV – When you team up with another person or company to sell their product or create one.
Junk Mail – See spam.
Keyword or Keyword Phrase – A word or phrase that is used to search for a particular information or product.
Landing Page – The page you “land on” after you fill out and submit a form on a web page.
List Building – Increasing the size of your mailing list by acquiring new names and email addresses.
Mailing List – A list of email addresses from people who have given you permission to send email to them.
Merchant Account – An account that allows you to accept credit card payments from your customers.
Networking – To meet people who you might then be able to work with.
Newsletter – An email letter about a specific topic delivered on a regular basis.
Niche – The specific area of products your business is focused on.
Opt In Page – See squeeze page.
Opt In – When a person makes a voluntary decision to receive email from you.
P.S. – Literally stands for Post Script, or after the text.
Passive Income – Income generated, often on a regular basis, which requires little or no effort on your part.
Perceived Value – Dollar value a consumer places on a product based on what benefits he believes it will bring.
Public Domain or PD – Any work of art or information that can be used by anyone for any purpose they wish.
Re Sale Rights or Re Sell Rights – When an author or creator of a product gives or sells you permission to give
away or resell their products under your own name.
Reciprocity – Giving somebody something for free, therefore creating a desire in them to give back, usually in
the form of future purchases.
Registrar – See domain name registrar.
Risk Reversal – A Guarantee.
Sales Page – A web page or email used to persuade a customer to purchase a product or service.
SEO or Search Engine Optimization – Utilizing various components on and relating to your web site to obtain a
higher placement on a search page.
Shopping Cart – The service that handles the processing of orders and integrates it with the merchant account.
Skimmer – A person who reads only the Headline, Sub Headlines, Bullet Points and the P.S. of your Sales Page.
Spam – Bulk email sent to people who have not given you permission to send to them.
Split Test – Testing which of two versions of a sales page has a higher conversion rate.
Squeeze Page or Opt In Page – A web page used to get someone to sign up for something free.
Stock Photo or Stock Image – An image that you can legally use in your product or sales page.
Sub Headline – Typically smaller in size than a Headline, it can go either before or after it, although you’ll
usually see them after.
Subscribe – To voluntarily sign up for a Newsletter, eZine or other web service.
Thank You Page – A type of landing page that thanks your customer for purchasing your product or service.
Unique Selling Proposition or U.S.P. – What makes your product or service different or better than the others.
Unsubscribe – To voluntarily remove oneself from a Newsletter, eZine or other web service.
Up Sell – Persuading a customer to by a higher-priced version of the product or service they’re interested in.
URL – Universal Resource Locator. The web address of a site or a specific web page.
Web Host – See host
Webinar – Any seminar delivered over the Internet.
WIIFM – What’s In It For Me? What the customer wants to know: the benefits to them of your product or service.

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